Spotify
Routinely creating assets for Spotify’s socials, assisting with the creative ideas for reactive content, as well as working across many other aspects of the account, including their wrapped 2022 campaign (both social and OOH) and the art direction of their blend feature campaign.
Design, Creative, Reactive, Art Direction
WRAPPED ‘22
It was amazing to be able to contribute to Spotify Wrapped ’22 campaign. We were given brand guidelines from Spotify Global which we used to create templates for the UK-based billboards and social assets. The billboards were nationwide from Leicester Square in London to Digipoles Balls bridge in Dublin. We created everything from scratch for the billboards, from the copy to masking out the artists, making sure each monogram and background colour was completely unique for each artist.
ART DIRECTION
The blend campaign shoot was an excellent opportunity for me to show my skills outside of design. Blend is a feature on Spotify that allows groups of friends to make a collaborative playlist and the idea of the shoot was to show different groups of friends "blending together". I soured backdrops to match global guidelines and selected all the models for the shoot. On the day of the shoot, I picked out the wardrobes from what the stylist had prepared and creatively arranged the models on set taking into account if we were filming for 9x16 or 1x1.