CV
CV
I am a highly motivated creative graphic designer who works across disciplines, creating bright, colourful and concept-driven designs. I merge creativity with practical expertise to deliver unique and engaging results.
About Me
I am an outgoing person who likes to throw myself into any given opportunity or task. In my spare time, I enjoy going out with friends, visiting art galleries and going to gigs. I enjoy keeping up to date with fashion and Gen-Z trends and I like to create outfit content for my socials.
Moods (Dec ‘24 - Present)
My role at Moods, a modern aromatherapy and wellness brand, consists of:
Leading the brand’s creative direction across packaging, campaigns, retail, and digital platforms.
Designing the full visual identity, from D2C website and social campaigns to print, OOH, and event activations.
Developing luxury packaging concepts, working closely with suppliers on materials, finishes, and components to achieve a premium result.
Art directing brand shoots alongside founders and collaborating with renowned photographer Pip to capture the movement and energy of each scent.
Working with multiple 3D artists to produce product renders, ingredient visuals, and conceptual imagery that define the Moods aesthetic.
Overseeing the creative for major launches including the Space NK retail rollout and spa division debut at The Chancery Rosewood, covering everything from display design to in-store experiences.
Managing influencer mailers and PR materials, ensuring every asset reflects the brand’s tone, innovation, and attention to detail.
Maintaining a cohesive visual language across all touchpoints and pushing creative innovation through new materials, formats, and AI-assisted design.
Carbon Theory (July ‘23 - Nov ‘24)
My role at Carbon Theory, a skincare company,
consisted of:
Designed innovative packaging for new product launches, resulting in increased brand visibility and customer engagement
Collaborated with the marketing team to develop visual concepts for advertising campaigns, promotional materials and digital assets
Created product mock-ups and presentations for retailer and distributor presentations including Ulta Beauty, Boots, Superdrug & Walgreens
Conducted market research to identify emerging trends in the skincare industry and incorporate them into design concepts
Developed brand guidelines to ensure consistent visual identity across all Carbon Theory platforms and products
Participated in product development meetings to provide design input and feedback on packaging materials and formulations
That Lot (Sep ‘21 - July ‘23)
My role at That Lot, a social-first creative agency, consisted of:
Pushing brand guidelines to elevate designs with new techniques
Lead designer on WWB and a digital zine focusing on Gen-Z trends and insights
Contributing creative ideas and executions
Implementing new design processes to encourage best practice
Assisting on shoots with creative direction
Juggling multiple workloads across accounts like Spotify, HSBC and Who We Be
Avado (Sep ‘20 - Aug ‘20)
My previous role at Avado, an online teaching platform, consisted of:
Pushing b2b brand guidelines to create elevated social media posts
Working in collaboration with the marketing department to look at how our designs performed analytically
Working across both print and digital editorial projects.
I helped forge the relationship between the marketing department and our studio thus enhancing the overall performance of our social media postings
Skills
Programme: Photoshop, Illustrator, Indesign, Premier, XD, Figma, OMI and Mail Chimp.
Core: Creative thinking, Problem-solving, Digitally fluent, Artworking, Artistic direction and AI prompting.
I’ve been developing my skills further through self-teaching in Blender and After Effects, alongside AI prompting and creative development.
Education
Kingston School of Art, Class of 2019
BA Graphic Design - Upper Second Class
References
Available upon request