Genzine

I was part of a small team of designers that created and launched That Lot’s first ‘Genzine’ - a quarterly online zine that was sent out both company-wide and to clients to give insights into Gen-Z culture and trends. I lead the team in both a design and content creation capacity. I created the logo and visual identity for the zine as well as a set of stickers for each issue.

We had great feedback from our second issue where we highlighted Gen-Z’s emoji use and why brands should be using them to reach their target audience. All in all, the Genzine showed the importance of brands staying up to date with trends if they want to be seen as genuine.